Buyer–Seller Interactions in Mature Industrial Markets: Blurring the Relational–Transactional Selling Dichotomy
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Journal of Personal Selling & Sales Management
سال: 2011
ISSN: 0885-3134,1557-7813
DOI: 10.2753/pss0885-3134310304